In 1971 we opened our first store in Seattle’s Pike Place Market. Reflecting on our heritage inspired us to create this delicious blend with smooth body and subtle flavours of cocoa and toasted nuts. Brewed fresh every day in our stores, it’s a rich, satisfying and balanced cup. Starbucks VIA Instant: Made with the same 100% arabica beans served at Starbucks stores, Starbucks VIA Instant offers the same Starbucks coffee—in an instant.