Up to 12 players can play and try to guess the word illustrated with the icons on the board Use the question mark pawn to indicate the main concept of the word you want others to guess With cubes of the same color as the question mark token, you can add more precise information Don't limit your imagination and think outside the box ! In Concept, your goal is to guess words through the association of icons. To get others to guess "milk", the team might place the question mark icon (it signifies the main concept) on the liquid icon, then cubes of this color on "food/drink" and "white". The first player to discover the word or phrase receives 2 victory points, the team receives points as well.