Define, lift, and lengthen with this high-tech mascara. Utilizing a special Film-Forming Technology to engulf each lash with just enough of the blackest of black pigments, providing instant lift and length from root to tip. Complimented with the perfect brush to dispense the right amount for an even application every time. Enriched with an exclusive Lash-Boosting Complex, this mascara also helps strengthen and condition lashes every time you use it. About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn't aggravate her Sensitive skin. Since then, we have continued Dr. Crandall's concept of “healthy beauty.” To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for Sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.