Originally billed as “the minimalist key ring with maximum strength”, the KeySmart line was invented in Chicago and brought to life by a Kickstarter campaign in 2013 (then the most successful campaign to date). They are robust and thoughtfully designed products that fit most standard keys and require no tools – the posts unscrew with a coin to add or change keys.

KeySmart Flex is the lightest of the KeySmart organizers with highly flexible plastic front and back plates.

It uses the same stainless-steel hardware as the original, holds eight keys and is supplied with a loop ring (uses one key space).