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Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a unique blend of pure, hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide. A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, Virtue’s Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.
Protects | shines | Mends
PRODUCT AESTHETICS: This next-generation shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy.
fragrance: A rich, nurturing blend of Creamy coconut and tropical yuzu extracts wrapped in warm woods.
IDEAL FOR: All hair types in need of repair or extra nourishing. Great for providing protection against damage caused by environmental pollutants. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 100% of women said their hair was immediately shinier.* • 94% of women felt their hair looked repaired after one use.* • After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.* • 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.
SHAKE WELL before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a unique blend of pure, hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide. A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, Virtue’s Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.
Protects | shines | Mends
PRODUCT AESTHETICS: This next-generation shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy.
fragrance: A rich, nurturing blend of Creamy coconut and tropical yuzu extracts wrapped in warm woods.
IDEAL FOR: All hair types in need of repair or extra nourishing. Great for providing protection against damage caused by environmental pollutants. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 100% of women said their hair was immediately shinier.* • 94% of women felt their hair looked repaired after one use.* • After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.* • 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.
SHAKE WELL before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.
