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Pandora - Retail In Action

As a leading global company, Pandora looks closely at how they bring their jewelry to consumers in a responsible way. They aspire to be a low-carbon business, to drive circularity into the core of how their products are designed and into their end of life, and to be an example of what it means to be inclusive, diverse, and fair.


Towards Circularity


Silver and gold are unique materials that can be recycled infinitely without losing their unique expression. By choosing recycled materials, one can become a part of the material's story and make it your own.


Sourcing Recycled Materials


Silver is the most-used metal in Pandoras jewelry, and therefore, the most impactful place to start the journey towards circularity. By 2025, Pandora will purchase only recycled silver and gold for crafting their jewelry.


Waste Management


Pandora prioritizes giving the primary production waste at our crafting facilities in Thailand a second life.


A Low-Carbon Business


Pandora is on a path to halve their greenhouse gas emissions by 2030 and be a net-zero business by 2040.


They have taken important steps by announcing climate targets approved by the Science Based Target initiative, providing a guarantee that their objectives match their share of the reductions needed to keep global warming below 1.5°C.


Renewable Energy


Since 2020, Pandora is sourcing only renewable energy to run all its crafting facilities.


Carbon neutral in own operations


Pandora is committed to being carbon-neutral in its own operations by 2025. This includes implementation of new energy-saving measures in their crafting facilities, offices, retail stores and warehouses.


Circularity as a priority


To alleviate the use of natural resources, Pandora is committed to purchasing 100% recycled silver and gold for the crafting of its jewelry by 2025.




For more information, visit pandora.net.


Photo: Pandora


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