What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair. Hair Type: Fine, Medium, and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: - Dryness - Straightening and Smoothing - Color Fading Key Benefits: - Neutralizes unwanted brassiness and yellow tones for a cool blonde look - Gently cleanses while moisturizing hair - Smooths, adding a natural glow and subtle shine Highlighted Ingredients: - Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance. - Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair. What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow. Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.