What it is: A long-lasting liquid lipstick that provides instant shine and has highly pigmented color that stays on when everything else comes off. Must shake to activate. Formulation Type: Liquid Lipstick Ingredient Callouts: It is also vegan and cruelty-free. What Else You Need to Know: Shake, Set and Bond with 12 intense shades. Lip Bond gives one-swipe color with comfort that won't quit. Each red, neutral and bold shade has a shiny, glossy finish - no flaking or break ups. Transfer-proof, smudge-proof, and food + water resistant to withstand any vice. Vegan formula. Cruelty-Free.Whether you're looking for an intense red shade (like Unbreakable), a classic nude (like Safe Word), or a bold purple lip (No Restraints), new Vice Lip Bond is the perfectly pigmented, long-lasting and lightweight lipstick for you.Research Results: In a consumer study of 109 participants: -94% said it gave full color intensity -89% said it felt lightweight -86% saw long-lasting performance"