What it is: A transformative liquid lip color that dries down to a transfer-proof matte finish once applied. Formulation Type: Lipstick Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. What Else You Need to Know: Get lips that hypnotize. The array of highly pigmented, vibrant, sunset shades provides optimal coverage and striking color, without the worry of the product settling into lip lines, smudging, or feathering, even on fabric. Created with comfort in mind, the color feels entirely weightless on the lips.