What it is: A lightweight volumizing shampoo that uplifts and amplifies hair for instant fullness by removing buildup and delivers hydration for soft, moveable volume. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine and Medium Hair Concerns: - Color-safe - Dryness - Volumizing Key Benefits: - Cleans hair - Preps for volume - Lightweight hydration Highlighted Ingredients: - Formulated with Panthenol (Pro-Vitamin B5): Hydrates hair. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free. What Else You Need to Know: This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost. Use it as part of a hair thickening routine with Bumble and bumble’s Thickening Volume Conditioner to plump strands for a thicker, fuller look and to add shine and strengthen strands. Fragrance Description: Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the dry-down of cedarwood, pure white musk, and soft ambergris. Clinical Results: In a test, when Bumble and bumble’s Thickening Volume Shampoo is used with their Thickening Volume Conditioner, this washday duo gives: - Instantly thicker hair - 2x less breakage versus untreated hair - 2x shine versus unwashed hair