What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. What else you need to know: Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner. Research results: In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume - 90% saw base-to-tip curl - 94% saw visible lift -100% saw long-wearing results Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.