What it is: A matte, lightweight clay that gives hair texture and workable hold for bulked-up, broken-in looks. Hair Type: Fine and Medium Hair Concerns: - Hold - Volumizing Key Benefits: - Creates a gritty, matte look - Texturizes and bulks up hair - Provides moldable hold Highlighted Ingredients: - Kaolin Clay: Creates a mattifying effect. - Rice Bran Wax and PVP Hold Polymers: Contribute to a firm hold that's still moldable. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also vegan and cruelty-free. What Else You Need to Know: Bumble and bumble’s Sumoclay Matte Texture Clay contains kaolin clay which helps create a mattifying effect. The formula is also infused with rice bran wax and PVP Hold Polymers to contribute to a firm hold that's still moldable. Fragrance Description: The scent features top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.