What it is: A vegan, sulfate-free shampoo for damaged and color-treated hair that strengthens for healthier, more resilient strands from within. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness- Color Safe- Damage, Split Ends, and Breakage Key Benefits:  - Blended with plant-based proteins to repair damaged hair- Hydrates and strengthens hair to prevent future breakage- Softens hair, protects color, and adds shine Formulation: Liquid Highlighted Ingredients: - Keravis: A strengthening protein known to prevent hair breakage- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This vegan formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair. This product is an Allure Best of Beauty award winner. Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:- 98% of women said hair feels soft- 95% of women said hair feels healthy