What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Color Safe- Damage, Split Ends, and Breakage- Brassiness Key Benefits:  - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottle Formulation: Liquid Highlighted Ingredients: - Keravis: A strengthening protein known to prevent hair breakage.- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.- Purple Orchid: Provides violet toning properties. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging. What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.