What it is: A buildable, liquid-to-powder matte eyeshadow for a tint of soft, diffused color that lasts up to 12 hours with no smudging. Highlighted Ingredients: - Novatol: Bioavailable plant-based vitamin E blend with antioxidant properties. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Transforming from a liquid and setting to a powder-matte finish, this eyeshadow is silky, blendable, and buildable—for a wash of matte color and tint with a soft, diffused eyeshadow effect. It smooths over eyelids and melts into skin, lasting for up to 12 hours without smudging.