What it is: A visibly plumping and moisturizing tinted lip balm that blooms into your custom shade by reacting with your lips’ pH level, now in a new coral shade. Formulation Type: Lip Balm & Treatment Benefits: Plumping Highlighted Ingredients: - Pumpkin Seed Oil: Helps to add comfort and suppleness. - Plumping Peptides: Help to visibly plump lips. - Unique pH Reactor: Works to transform lips to their most flattering custom shade. Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free. What Else You Need to Know: This visibly plumping lip treatment helps bring lips to their ultimate suppleness, while a unique pH reactor works to transform lips to their most flattering custom shade. It also includes plumping ingredients that deliver visibly luscious volume, while moisturizing ingredients help lips feel as good as they look.