What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look. Formulation Type: Lip Stain Benefits: Hydrating Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free. What Else You Need to Know: Available in a range of vibrant shades, this feather- and bleed-resistant formula quenches lips immediately and all day. It features an oil-in-water innovation with squalane.