What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush. Highlighted Ingredients: - Lash-Lifting Polymer: Lifts and holds lashes. - Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length. - Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free. What Else You Need to Know: This mascara includes an innovative brush that is designed with a flat side for loading and coating the lashes and a bristle side for combing the mascara, gripping each individual lash from root to tip. The diamond-shaped bristles also follow the geometry of the eye for an opening effect. Clinical Results: Based on the responses of 31 people after one application: - 96% agree lashes look magnified and amplified - 96% agree mascara visibly lengthens the lashes - 93% agree mascara gives lashes a voluminous definition