What it is: An innovative, all-in-one lip gloss-balm that nourishes, hydrates, and visibly plumps lips while delivering full-bodied color with a dewy, high-shine finish. Formulation Type: Lip Gloss Benefits: Hydrating, Plumping Highlighted Ingredients:  - Menthyl Lactate: Provides an immediate cooling sensation.- Conditioning Complex: A blend of emollients and oils that nourish, condition, and hydrate lips. Ingredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This three-in-one hybrid nourishes and hydrates like a lip balm, visibly plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. It helps lips immediately look smoother and feel conditioned. The breakthrough formula imparts cushiony color and glides onto lips for comfortable wear.  Clinical Results:- 100% said lips feel instantly hydrated- 96% said their lips look plumped all day- 96% said their lips look smoother all day This product is an Allure Best of Beauty award winner.