What it is: A super-intense, blacker-than-black mascara which is now waterproof. Ingredient Callouts: Free of parabens. This product is also cruelty-free. What Else You Need to Know: Urban Decay’s ultra-creamy, lengthening, and volumizing formula coats each lash and never gets brittle or clumpy. A nurturing blend of proteins, amino acids, and honey extract supports a look of bigger, blacker eyelashes.