What it is: A hydrating hair mask that nourishes, easily detangles, and strengthens very dry, fine to medium dry hair. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine and Medium Hair Concerns: - Dryness - Shine - Straightening and Smoothing Key Benefits: - Replenishes moisture with intense hydration - Smooths and easily detangles hair - Leaves hair noticeably softer with enhanced shine Highlighted Ingredients: - Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture. - Niacinamide: Locks in hydration for long-lasting hair strength. What Else You Need to Know: This intensely hydrating treatment mask nourishes, hydrates, and adds deep nutrition in fine to medium dry hair without weighing the hair down. It is formulated with plant-based proteins and niacinamide which helps to condition the hair, making it easier to comb and detangle. This treatment mask leaves hair also strengthens and adds more shine for healthy-looking hair. It is recommended by pro stylists for maximum weekly hydration and is the perfect addition to any haircare routine for enhanced shine and softer hair with a radiant finish. Fragrance Description: This mask smell like a fresh and floral composition, with top notes of bergamot, geranium, and bigaradier leaves for a clean scent, middle notes of peony, ylang, jasmine, and orris to capture the floral aroma, and bottom notes of tonka, amber, cedarwood, amyris, and musk. Clinical Results: In a controlled study using Nutritive Ultra-Hydrating Mask for Dry Hair, results showed: - Hair was 116% shinier vs. unwashed hair - Hair was 89% conditioned and added 98% more strength to hair and vs non-conditioning shampoo