What it is: A nourishing shampoo that gently cleanses, replenishes moisture, and add deep nutrition in very dry medium to thick hair. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Medium and Thick Hair Concerns:- Dryness- Shine- Damage, Split Ends, and Breakage Key Benefits: - Gently cleanses to remove product buildup- Smooths, softens, and detangles hair- Deeply hydrates and provides nourishment Highlighted Ingredients:- Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.- Niacinamide: Locks in hydration for long-lasting hair strength. What Else You Need to Know: This rich shampoo is formulated with plant-based proteins and niacinamide to gently cleanse, replenish moisture, and add deep nutrition in very dry hair. The formula detangles and conditions the hair while adding more strength and boosts shine. It is recommended by pro stylists to protect against severe dryness and is the perfect addition to any haircare routine for enhanced shine, nourishment, and softer hair with a radiant finish. Fragrance Description: This shampoo smells like a fresh and floral composition, with top notes of green for a clean scent, middle notes of fresh flower to capture the floral aroma, and bottom notes of powdery, and musk. Clinical Results: In a controlled study using Nutrititive Hydrating Shampoo for Medium to Thick Dry Hair, results showed:- Hair was conditioned and added 77% more strength to hair and vs non-conditioning shampoo- Hair was 85% shinier vs. unwashed hair