What it is: A rich, sulfate-free shampoo that renews softness, manageability, and shine to dull, brittle, or very dry, color-treated hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness- Shine- Color Safe Key Benefits:  - Strengthens hair- Renews softness, manageability, and shine- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottle Formulation: Liquid Highlighted Ingredients: - Keravis: Strengthens hair.- Golden Marula Oil: Supports scalp health and keeps hair soft, supple, and moisturized. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging. What Else You Need to Know: This shampoo includes a signature aromatherapy blend of dewy pear, ylang ylang, and golden amber and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.