What it is: A hydrating, melting, glossy balm—in a range from neutral to vibrant shades—that visibly plumps lips while delivering a dewy, shiny finish. Formulation Type: Lip Plumper Benefits: Hydrating, Plumping Highlighted Ingredients: - Shea Butter, Avocado Oil, Refined Kiwi Oil, and Argan Oil: Nourish, hydrate, and condition. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free. What Else You Need to Know: This unique serum quickly melts onto lips and visibly plumps, nourishes, and hydrates with a blend of conditioning, vegan oils. Made in a range of inclusive shades, it has a propel stick for effortless application.