What it is: An advanced formula that dramatically hydrates, nourishes, and visibly plumps lips intensely, quickly, and over time. Formulation Type: Lip Plumper Benefits: Hydrating, Plumping Ingredient Callouts: Free of parabens. It is also cruelty-free. What Else You Need to Know: This lip plumper has a tingling sensation that showcases the fast-acting max-plumping technology, which leaves lips feeling plumped and re-volumized immediately and over time. It is also formulated with ingredients that provide intense hydration and nourishment with a non-sticky, glossy finish. Clinical Results: In a consumer study of 106 women, after 1 week: - 96% said it leaves lips feeling plumped- 98% said it leaves lips looking re-volumized - 97% said it leaves lips feeling softer and smoother over time