What it is: A visibly lifting, lengthening, and smudgeproof mascara that delivers flake-proof long wear, curl, and length with the richest black pigment for up to 24 hours. Formulation Type: Volumizing, Curling, Lengthening Benefits: Long-wearing Highlighted Ingredients: - Castor Seed Oil: Known to nourish and visibly thicken. - Coconut Oil: Known to soften and strengthen. - Argan Oil: Known to condition. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Powered by a six-pointed fan brush that helps prevent breakage, this sweatproof mascara immediately visibly lengthens and curls each lash in just one coat. The high-impact formula pairs well with any eye-makeup look. Fantasize your way from natural to full-on glam looks with this cruelty-free, vegan formula. Clinical Results: In a 1-week study of 34 subjects: - 100% agree that in just 1 coat, each lash is visibly lifted - 100% agree that mascara suspends each lash with maximum hold - 100% agreed that lashes stay lengthened all day