What it is: A clean, lightweight, heat-activated styling cream that adds smoothness, style memory, and protects against heat and humidity. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Frizz - Heat Protection - Hold and Styling Cream Key Benefits: - Heat-activated 48-hour style memory - Protects hair up to 450°F - Anti-frizz formula leaves hair five times smoother Highlighted Ingredients: - Hemisqualane: Improves hair health and strength instantly and over time. - Ionic Peptides: Protect color and from damage and heat up to 450°F. - Cassia Bark Style Polymer: Provides hold, style memory, and humidity control. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else You Need to Know: This lightweight blow dry cream is great for smooth, frizz-free perfection. The innovative, silicone-free, heat-activated formula locks style in up to 48 hours and defends your hair from blow dryer, curling iron, flat iron, or any other styling heat up to 450°F. Fragrance Description: This cream has a cozy blend of amber and cashmere musk, brightened with a splash of lemon and mandarin. Clinical Results: In a controlled hair-swatch study versus non-conditioning shampoo, after 1 use: - Protects hair from heat up to 450°F - Controls frizz by 99% in high humidity for up to 48 hours - Leaves hair 5X smoother Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.