What it is: A creamy eyeshadow makeup primer with benefits that support youthful-looking skin and ensure vibrant, crease-free color for up to 24 hours. Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free. What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.