What it is: A soft but powerful formula that delivers explosive, long-lasting color and up to 8 hours of hydration in just one swipe. Formulation Type: Lipstick Highlighted Ingredients: - Hyaluronic Acid Ingredient Callouts: This product is vegan. What Else You Need to Know: Discover a vegan, long-lasting lipstick with intense color and matte texture that won’t crack, fade, or bleed. This formula has a blurring effect for an intensely pigmented look to provide perfectly smooth-looking lips. Its bullet shape effortlessly hugs the curve of your lips to make for an easy application. Clinical Results: In a satisfaction survey of 160 volunteers: - 91% of women said this lipstick’s color was intense - 91% of women said this lipstick was comfortable - 87% of women said this lipstick was highly pigmented