What it is: A pH-powered plumping gloss-balm with hyaluronic acid that shifts like magic into a custom pink shade. Formulation Type: Lip Balm & Treatment / Lip Plumper Benefits: Hydrating, Plumping Highlighted Ingredients:  - Hyaluronic Acid: Intensely hydrates.- Maracuja Oil: Visibly firms, brightens, and smooths lips.- 10+ Superfruits: Nourish. Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and gluten-free. What Else You Need to Know: tarte™'s maracuja juicy lip plump shift is an all-in-one pH-powered plumping balm, gloss, color, and hydrating treatment. Universal shades color-shift with your natural pH levels, creating your perfect shade while drenching lips with stained-glass shine. Hyaluronic acid and more than 10 superfruits give plumper looking lips. Clinical Results: In a study, users reported:- 100% saw more plump lips- 100% saw immediate hydration