What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits. - Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits. - Texturizing Polymer: Enhances the look of natural volume for a fuller effect. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free. What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.