What it is: A powerful, rapidly plumping lip gloss that delivers lasting volume and hydration using scientifically tested, advanced lip-volumizing technologies. Formulation Type: Lip Gloss/Lip Plumper Benefits: Plumping Highlighted Ingredients: -Lab-tested Blend (Atelocollagen, Marine Filling Spheres, Avocado, Jojoba Oils, Vitamin E): Provides long-lasting lip plumping effects. Ingredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free. What Else You Need to Know: This breakthrough, bestselling lip plumper gloss delivers both immediate and long-term plumping results, so lips appear full and pouty from your very first application, then plumper and smoother over time. Lip gloss will hydrate, nourish, and dramatically increase the volume of your lips. Clinical Results: In a consumer study:- 97% said lips feel moisturized- 97% said product delivers instant results- 93% said lips look instantly fuller and plumper