What it is: A lightweight, blurring formula that adds a subtle blush of color to enhance your natural lips. Formulation Type: Lipstick / Lip Balm & Treatment Benefits: Hydrating Highlighted Ingredients: - Coconut Emollient: Moisturizes and nourishes lips. - Tocopheryl Acetate: Leaves lips looking and feeling conditioned. - Patented Blurring Technology: Reduces the look of fine lines. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This innovative formula creates a unique sensory experience when applied. Balm-like ingredients keep lips feeling moisturized and nourished, while blurring technology visibly smooths lips and reduces fine lines for a subtle and natural finish. Clinical Results: In a controlled study: - 100% agreed it left lips looking and feeling moisturized - 100% agreed it enhanced their natural lips - 100% agreed it was quick and easy to apply