What it is: A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear. Ingredient Callouts: This product is vegan, free of parabens and contains less than one percent synthetic fragrance. What Else You Need to Know: This volumizing mascara adds pigmented color, 200% more volume with up to 24-hour smudge-proof wear. The massive brush and formula coat each lash to deliver varying levels of volume from one to five strokes. Outfitted in sleek packaging, Lash Clash is an ultimate luxury must-have. Clinical Results: In a self-assessment test of 100 women:- 96% said product wears for up to 24 hours- 90% said brush spreads formula evenly from lash root to tip- 93% said brush catches all lashes, even the shortest ones This product is an Allure Best of Beauty award winner.