What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about. Highlighted Ingredients: - Acacia Senegal Gum: Builds volume. - Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes, helping deliver a long-lasting effect. - Paraffin, Synthetic Beeswax, and Glyceryl Stearate: Thicken the appearance of lashes and create volume. Ingredient Callouts: Free of parabens. This product is also cruelty-free and gluten-free. What Else You Need to Know: Lash Brag instantly creates the look of dramatic, full-bodied lashes with extreme volume. The specially designed hourglass-shaped brush separates each lash; coats with lush, full pigment; and glides on without weighing down lashes—giving you a voluptuously defining lash look that last all day. Consumer Survey Results: In a 116-person consumer survey: - 91% said their lashes gained visible volume - 91% said their lashes appeared longer - 89% said their lashes appeared fuller