What it is: A rejuvenating shampoo that gently cleanses and repairs damage while restoring moisture for more youthful-, healthy-looking hair. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dryness - Shine - Damage, Split Ends, and Breakage Key Benefits: - Rejuvenates hair and restores moisture - Reinforces inner strength of strands - Protects hair from damage Highlighted Ingredients: - Bio-Restorative Complex (Biotin, Plant Collagen, Caffeine, and Niacinamide): Penetrates the hair cuticle to fortify, nourish, and strengthen. - Mediterranean Cypress Extract: Intensely moisturizes for long-lasting repair. - Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Reawaken dry, damaged hair to its glossiest, healthiest prime. Formulated with centuries-old healing oils (cypress, argan, and maracuja) and Oribe’s Bio-Restorative Complex, this shampoo supports a balanced scalp and restores moisture to dry, damaged hair while strengthening cuticles from the inside out. All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe. Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination. Research Results: Based on a 7-day consumer panel survey of 101 women using Gold Lust Shampoo and Gold Lust Conditioner: - 91% saw an improvement in the appearance of their hair - 82% felt damaged ends were more reinforced and sealed - 74% felt hair is more resilient against future damage