What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours. Highlighted Ingredients: - Candelilla Wax: Contributes to the flexibility of the formula. - Jojoba Seed Oil: Helps brow hairs feel conditioned and nurtured. - Shea Butter: Provides creamy, flexible texture and helps brow hairs feel nurtured. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Fluff Up Brow Wax’s bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The waterproof, sweatproof, and humidity-proof formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered, and texturized brows that last. Clinical Results: In an instrumental test on 30 participants, results showed: - Fluff Up provided 12 hours of long wear In a self-evaluation by 15 participants, after 1 week: - 93% said it easily feathers brows - 97% said it has reworkable hold - 96% said brows look fuller