What it is: A color-safe thickening shampoo that adds volume & bounce to fine strands and smells as good as it looks.  Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine Hair Concerns: - Dryness- Flatness- Damage, Split Ends, and Breakage Key Benefits:  - Adds volume and bounce- Strengthens and thickens hair- Hydrates and nourishes Formulation: Gel Highlighted Ingredients: - Biotin: Strengthens and reinforces hair by delivering essential nutrients.- Chia Seed Oil: Thickens and volumizes.- Hydrolyzed Keratin: Softens, smooths frizz, and adds shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging. What Else You Need to Know: This Fine Hair Shampoo cleanses while hydrating, thickening & strengthening fine strands. It leaves hair feeling clean, bouncy & full of volume so you can be fine with being fine. It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.