What it is: A cult-favorite mascara that dramatically lengthens and defines lashes in luxe layers for long-lasting, customizable drama. What Else You Need to Know: This flexible, buildable formula delivers a range of editorial looks, making it the ultimate pro-artist secret for customizable volume with long-lasting wear. Its formula with conditioning peptides strengthens and defends each lash, while hydrating panthenol keeps them luxuriously soft.