What it is: An award-winning nude eyeshadow primer that ensures vibrant and crease-free wear. Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free. What Else You Need to Know: This long-lasting eye makeup base keeps eyeshadow crease-free, eye color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty eyelid primer serves as the perfect eyeliner or eyeshadow base, filling in any surface imperfections and prepping lids for all-day wear.