What it is: A sulfate-free shampoo with a luxurious lather that builds body and bounce without drying out your hair. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Thinning - Volumizing - Color Safe Key Benefits: - Removes buildup without stripping - Adds bounce, body, and shine - Visibly enhances fullness Highlighted Ingredients: - Squalane and Hemi-squalane: Superior to silicone, they improve hair health and strength immediately and over time. - Caffeine: Stimulates follicles and supports healthy hair growth. - Aloe Leaf Juice: Hydrates and soothes the scalp. Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Powered by patented sugarcane-derived hemi-squalane (a hero ingredient that improves hair health over time time) plus follicle-stimulating caffeine and soothing, hydrating aloe leaf juice, this shampoo strengthens and detoxifies for visibly fuller hair. The 98 percent-plastic-free packaging consists of an infinitely recyclable aluminum base and PCR pump. Fragrance Description: Lush jasmine, sparkling cassis, and radiant bergamot accent rich notes of sandalwood and amber. Clinical Results: In a controlled study (versus a non-conditioning shampoo), after 1 use: - Hair density visibly improved by 9% In a 21-day consumer study of 40 subjects: - 93% saw less hair fall - 93% agreed hair felt thicker Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.