What it is: The iconic Dior Addict Lip Maximizer plumping lip gloss gets a refresh with a new 90% natural-origin formula, a reimagined case and updated shades.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: Composed of 90% natural-origin ingredients and infused with cherry oil and hyaluronic acid, this Dior plumping lip gloss smooths and makes lips look bigger, leaving them hydrated for up to 24h. Now available in a new range of shiny shades with clear, intense, shimmering and holographic finishes. Clinical Results: In a clinical test on 28 subjects:- 36%+ immediate volume effect - 48%+ smoother lips In an instrumental test on 30 subjects: - 24h hydration 90% natural-origin ingredients: Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.