What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension. Clinical Results: Based on an independent US consumer study of 32 women: - 96% achieved full and maximum volume - 100% saw visible base-to-tip curl Based on an independent US consumer and clinical study of 32 women: - 96% saw buildable volume that is clump-free