What it is: A long-wearing, buildable cheek color that imparts a bright hue. Ingredient Callouts: Free of parabens and phthalates. What Else You Need to Know: This vibrant, yet natural-looking cheek color has a virtually powderless finish. The silky-smooth, stay-true formula is available in a range of shades for every skin tone. It makes creating that just-pinched look simply effortless.