What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This non-permanent, pigmented formula tints and holds hairs in place, enhancing your natural brows. It contains peptides to help your brows feel full and conditioned, as well as Camellia japonica flower extract for a nourishing boost. The round applicator defines each hair while avoiding product transfer to the skin. Clinical Results: In a clinical trial of 30 females (ages 18 to 65):- It kept brows in place for more than 12 hours after application- It allowed participants achieve their desired brow in 15 seconds or less- The applicator substantially reduced product transfer