What it is: A brow serum that noticeably improves texture, manageability, and encourages fuller-looking brows. Highlighted Ingredients: - Red Clover Extract: Helps to encourage fuller-looking brows and protect against breakage.- Korean Red Ginseng: Helps to make brow hair appear thicker.- Panthenol: Helps to smooth, soften, and tame coarse or wiry texture for easier styling and manageability. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free. What Else You Need to Know: The Brow Genius Brow Serum blends six rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create smoother, softer, tamer, fuller-looking brows that feel and perform like the brows you’ve always wanted. Clinical Results: In a 12-week independent study of 112 women:86% said brows no longer look sparse88% said brows appeared fuller95% said brows look healthier96% saw an improvement in the appearance of their brows95% said brow hair feels protected against breakage93% said brow hair feels less brittle92% saw improved brow texture96% said brows felt smoother, softer and more conditioned93% said their brows were easier to style91% said brow hair is more manageable90% said brow makeup is easier to apply98% said brow hair feels nourished and hydratedProven to strengthen hair surface by 52%*Proven to reduce breakage by 52%*Proven to improve texture by 85%*Proven to increase smoothness and softness by 85%** In independent trials on hair cut from volunteers