What it is: A priming serum that acts like a makeup magnet. Skin Type: Normal, Oily, Dry, Combination Concerns: Dryness Highlighted Ingredients: - Coconut: Nourishes, leaving skin smooth and soft. - Jojoba: Leaves skin soothed, soft, and supple. - Grapeseed: Hydrates without the weight. Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This lightweight serum primer keeps skin hydrated for up to 12 hours while improving foundation application and extending wear. It also helps keep makeup from caking in lines and pores while giving skin a smoother, plumper appearance. Clinical Results: In a consumer-perception study of 35 participants, after 1 week of use: - 100% said the product felt nourishing - 100% said their skin felt and appeared hydrated throughout the day - 97% said their skin felt softer and looked fresher