What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume. Formulation Type: Volumizing, Curling, Lengthening Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free. What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual shaped brush has short and long bristles to lengthen and separate lashes. The curved, concave side provides instant volume while the convex side defines lashes. Clinical Results: Based on an independent study on 40 people of all genders, skin types, eye shapes, and lash lengths: - 99% agreed the mascara gave instant curl - 96% agreed the mascara gave instant length - 96% agreed the mascara gave dramatic volume