American Eagle Outfitters - Made Real Good

The “REAL Good” badge was developed to identify AE and Aerie products made from more sustainable raw materials, like recycled fibers, or products that were manufactured using more sustainable techniques, such as in a factory that meets expectations for AEO’s Water Leadership Program. REAL Good styles include lots of feel-good, good-for-the-planet materials that have been sustainably produced and/or sourced.

Climate

Secure renewable energy for 100% of electrical power demand for owned and operated facilities by 2030

Reduce carbon emissions 40% by 2030 and 60% by 2040 in AEO’s manufacturing

Reach net-zero emissions by no later than 2050

Phase out coal-fired boilers in their supply chain by 2030; No new factories with coal-fired boilers after 2025

Sustainable Materials

All cotton used in products will be 100% more sustainably sourced

Ensure that 100% of viscose is from non-endangered forests and increase sourcing of sustainably produced viscose fibers

Use 100% more sustainable polyester

Water Reduction

Recycle apparel waste (used or unsold clothes, etc.)

Convert all labels to sustainably sourced materials

Reduce plastic packaging or move to alternatives with less impact

Water Leadership

Reduce water use in their jeans production by 50%

Any water leaving their factories does not pollute the environment

Increase the amount of water being recycled by their laundries to 70%

For more information aeo-inc.com.

Photo: American Eagle Outfitters

Program subject to change. Contact the store directly for more information.